The Parks Collective, Agency
Storytelling-Led Social Impact Firm Public Narrative • Program Design • Engagement
Capabilities Studio Systems & IP Experience Contact
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Built for trust-sensitive moments

We help institutions design the work, shape the message, and steward public understanding.

The Parks Collective, Agency (PCA) is a storytelling-led social impact firm that translates complex initiatives into clear, culturally intelligent public-facing narratives—while building the programs, curricula, and engagement systems that make those stories true.

Explore Capabilities View Systems & IP Email Shonda
Social Impact + Story Integrity Proof-of-Concept → Scale Institutional + community fluency

Capability Model

PCA delivers social impact through an integrated, tiered model—so what is said publicly matches what is built in practice.

Pillar I How the work is understood

Public Narrative & Messaging

We translate institutional intent into language communities can trust—without dilution, spin, or disconnect from reality.

  • Public narrative architecture
  • Initiative & campaign messaging
  • Policy → people translation
  • Talking points & framing guides
  • Message testing for resonance & trust
  • Executive and spokesperson messaging support
  • On-camera narrative leadership & hosting
Pillar II How the work functions

Program & Curriculum Design

Culturally grounded systems that align mission, outcomes, and lived experience—built with story integrity.

  • Workforce development & career readiness
  • Youth leadership & SEL curriculum (CLEAR Path™)
  • Literacy-based learning models
  • Wellness & burnout-prevention programming
  • Facilitator guides & implementation tools
  • Pilot design, testing, refinement, scale
Pillar III Where narrative meets people

Story-Driven Engagement & Activation

Experiences that function as live narrative moments—designed to produce understanding, participation, and buy-in.

  • Story-driven community activations
  • Moderation, facilitation, hosting
  • Youth & family engagement experiences
  • Partner-integrated storytelling platforms
  • Proof-of-concept pilots & public launches
31B • A Studio of The Parks Collective

Inside the studio.

This is where public narrative becomes infrastructure—where strategy, language, and program integrity are built before they meet the world. Quiet, intentional, protected.

Enter Systems & IP Inquire about 31B

Signature Systems & IP

Proprietary frameworks that provide consistency, quality, and scalability across institutions and regions.

CLEAR Path™ Character • Leadership • Emotional Agency • Responsibility
A youth and emerging-leader SEL framework embedded across PCA programs to support identity, leadership capacity, decision-making, and accountability—without flattening culture or lived experience.
Let’s Go To Work: Next Gen™ PCA-Owned Workforce Readiness System
A proprietary, modular workforce readiness system designed to prepare youth and emerging adults for real-world careers through career identity, professional skill-building, and industry-specific exposure. The system functions as a workforce operating model, allowing institutions to deploy multiple pathways under one unified framework with consistency, quality, and cultural relevance.
System integrates:
  • Career identity and storytelling
  • Workplace readiness and professional norms
  • Communication, confidence, leadership development
  • Soft skills aligned with employer expectations
  • Industry-specific skill exposure
Current Workforce Tracks (Expandable & Scalable):
Saturday Morning Vibes (SMV) Youth workforce exposure, media literacy, entrepreneurship, and creative-economy pathways.
Code & Kitchen Technology, culinary arts, problem-solving, and collaborative skill development.
The Chair & The Check Beauty-industry leadership, professionalism, customer service, and business readiness.
Ownership & IP: Let’s Go To Work: Next Gen™ is the intellectual property of The Parks Collective, Agency.
Lit + Social Literacy as family-centered community engagement
A story-driven literacy engagement model that builds belonging, reading joy, and community participation—designed as a platform for partners, sponsors, and institutions to show up with integrity.
Sis, How Is Your Heart? Wellness + burnout prevention programming
A culturally grounded wellness and burnout-prevention program designed to support sustainable leadership, emotional resilience, and holistic health.

Past Performance & Experience

Designed to support partners from initiative design → public understanding → community buy-in.

What PCA has supported

  • Public-facing messaging for institutional initiatives
  • Workforce development cohorts and youth pipelines
  • Literacy and leadership programming
  • Health equity and wellness engagement
  • Story-driven public experiences and activations
RFP-safe credential: PCA’s work is informed by 25+ years of professional public media and communications experience.

Founder Expertise

Shonda Hatch brings more than 25 years of professional public media and communications experience, strengthening PCA’s ability to anticipate audience response, steward public narrative, and translate complex initiatives into language communities can trust.

Email Shonda@ParksCollective.org

Contact

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The Parks Collective, Agency Email: Shonda@ParksCollective.org • Website: Parkscollective.org
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